We The People

We The People

The BMX bike got its start around 1970 when a bunch of southern California kids started racing their old banana seat bikes and mimicking their motocross racing heroes.

It didn’t take long before the demands of this new sport made it clear that a dedicated, BMX specific bike design was needed. While BMX bike designs haven’t changed that much at first glance, a closer look reveals the high tech improvements that have been driven by the demands of today’s riders.

Advancements in materials and craftsmanship have spurred a number of innovations that make today’s BMX bikes lighter, stronger, and better performing than ever before.